Overview
From Highway 85 Productions
When agency Civic came to Highway 85 with two weeks and a brief to build a fully custom ESPN activation for ComplexCon, we said yes and got to work. The result was the ESPN FanCave, a 30x30 immersive sports lounge built from scratch in a fraction of the typical timeline.
The build featured bold multi-panel exterior walls wrapped in ESPN's red and black branding, a custom-floored interior with a brick-textured feature wall, integrated display shelving with accent lighting, a large LED screen, and a full seating arrangement designed to feel like the ultimate fan living room. Team pennants and sports memorabilia dressed the space to complete the experience.
From the exterior the structure reads immediately and stops traffic. From the inside, attendees got to sit down, watch live games, and actually feel like they were somewhere. That is the whole point.
Two weeks from brief to build. Zero compromises on quality.